Barrack Obama is a master of the speech and a skillful user of rhetoric. Being nominated as presidential candidate means that he is already a very popular figure and that many people see him as a great option for the title, but that is only half of the fight, for he is not close to being elected if he doesn’t convince the Americans he is the right choice. He may have many followers already behind him, but that is not quite enough to fulfill his dream of becoming president. It’s a race to capture more and more followers where the one who has convinced the most people at the end of the race will be the winner. Here is where rhetoric, or the skill to convince others, kicks in. By applying rhetoric Obama will be able to attract people to him and his intentions.
In his speech Barrack Obama states facts and proposals for his future presidency because one must base such business in facts, but he also goes into making a connection with the people where they are able to identify with him, to see him not only as a candidate but as a leader and a hero. This is where he applies pathos, logos, and ethos in his speech to achieve his intentions. Next, I will analyze how he uses this rhetoric figures in his speech and under what purpose.
Ethos is the Rhetorical figure in which one uses character to support the argument. This helps the user look trustworthy and reachable to the people when he shows them his character and lets them meet him as a person rather than the role they must develop. He starts by evoking ethos In the dedication: “all my fellow citizens of this great nation, with profound gratitude and great humility.” Here he describes himself as a humble and educated person, to show them his character as they want to see it. He opens his story to the audience to let introduce them to his background, to give them a picture of where he comes from. “Four years ago, I stood before you and told you my story, of the brief union between a young man from Kenya and a young woman from Kansas who weren't well-off or well-known, but shared a belief that in America their son could achieve whatever he put his mind to.” This demonstrates where he comes from; it suggests some humble and fighting ancestors witch probably have influenced him to act like ways. With all this character description, ethos help him look trustworthy to the people, which will make it easier to transmit his message, and will make them more vulnerable to agree.
Once he has the audience vulnerable to his idea, he must present them with convincing arguments. Obama evokes logos, argument through logic, to capture the audience in an intellectual area. HE begins addressing problems that he knows the audience will identify with and agree upon such as: “Tonight, more Americans are out of work and more are working harder for less. More of you have lost your homes and even more are watching your home values plummet. More of you have cars you can't afford to drive, credit cards, bills you can't afford to pay, and tuition that's beyond your reach.These challenges are not all of government's making. But the failure to respond is a direct result of a broken politics in Washington and the failed policies of George W. Bush.” He talks about the problem and then finds a source, in this case George W. Bush, to blame all this things upon. Through this the audience identifies with the problems and interprets this accusation as a promise to make it better, a reason to support Obama and forget about McCain who would take a position similar to Bush´s. Now Obama has the audience in favor of his character and he has their support due to individual interests.
Once the candidate has given the audience many reasons to support him, all that is left to assure their vote is to touch their hearts and dig unto their souls to find sensible characters. At this point both him and the audience are engulfed in the idea and are so into it that emotion barely allows for his to continue his speech. To close his arguments with feeling he evokes Pathos. He does this by presenting heart touching problems as a reality of what America is headed for. “This country is more decent than one where a woman in Ohio, on the brink of retirement, finds herself one illness away from disaster after a lifetime of hard work.We're a better country than one where a man in Indiana has to pack up the equipment that he's worked on for 20 years and watch as it's shipped off to China, and then chokes up as he explains how he felt like a failure when he went home to tell his family the news. We are more compassionate than a government that lets veterans sleep on our streets and families slide into poverty...” At this point the audience cries and in their hearts they are all supporting him because it’s impossible not to support the idea of making out of America a fair place where ones work is noticed and where the government protects and promotes the people and their efforts. This is the climax of the speech where every single person in the audience has found a reason to support him and to identify with his proposals.
Barrack Obama produces a speech full of rhetoric and emotion where he is able to identify with his audience to convince them of his purpose. He touched the hearts of Americans and those hard-hearted ones who didn’t let him come into their hearts received him in their minds where they are considering his logical proposals to make out of America a better place under his presidency. This is a perfect example of how the correct use of ethos, pathos, and logos can take rhetoric to be as powerful as to unite a nation under a same idea for a common purpose.